Biosensor E-Commerce concept

Designing a seamless checkout experience for wearable biosensors that athletes can trust.

ROLE:

  • Web design

  • Information architecture

Due to NDA restrictions, this project is presented as a concept case study. The scenarios are anonymized, but the design approach and outcomes are grounded in real client work.

context & challenge

The challenge was to create a high-trust, user-friendly checkout experience that simplifies the process for first-time users while still serving returning customers. This concept design explores solutions for:

  • Reducing cognitive load during checkout

  • Providing clarity on subscriptions and recurring deliveries

  • Building user confidence through clear trust indicators

  • Optimizing for mobile and desktop experiences

Wearable biosensors are growing in popularity among athletes for tracking performance, recovery, and health metrics. However, purchasing these devices online can be intimidating — multiple steps, confusing subscription options, and unclear trust signals often cause drop-offs.

Research & Insights

The concept design was informed by a combination of UX best practices, competitive analysis, and user-focused insights.

  • Examined existing e-commerce flows from fitness and health-tech brands to identify common friction points like form fatigue, unclear pricing, and weak trust signals.

  • Studied checkout patterns from Stripe, Shopify, Whoop, and Oura to understand industry standards and opportunities for improvement.

  • Athletes need clarity, speed, and reassurance when purchasing performance-focused tech. They value intuitive subscription options, clear product benefits, and transparent pricing.

Process / Approach

The approach followed a structured, iterative process.

1. flow comparison

Explored a “legacy-style” checkout versus a modernized, mobile-first concept.

2. Wireframes & Iterations:

Developed guest and logged-in checkout flows to test clarity and reduce steps.

3. Constraints Considered:

Designed for usability, scalability, and potential engineering feasibility.

4. Visual Storytelling:

Mapped user journeys, annotated interactions, and produced low-fidelity sketches to guide high-fidelity concepts.

Design Solution

Step Reduction: Consolidated multi-step forms into a smoother 3-step checkout.

The concept solution focused on simplifying and clarifying the user journey.

Trust Signals: Highlighted secure payment, warranty, and return policies.

Subscription Clarity: Clearly presented options for recurring biosensor deliveries.

Mobile-First Design: Optimized UI for users on the go.

Outcomes & Impact

Though this is a concept design, the expected outcomes include:

  1. Reduced cognitive load and checkout friction

  2. Improved clarity around subscriptions and recurring deliveries

  3. Enhanced trust and user confidence

  4. A framework for scaling the checkout experience to multiple regions or device types

Learnings & Reflection

  • Designing for high-trust, high-complexity products requires balancing usability, clarity, and perceived reliability.

  • Concept work allowed experimentation with flow optimizations that might be riskier in a live product.

  • This project reinforced the importance of mobile-first thinking, user empathy, and clarity in subscription-based e-commerce experiences.